Latest thinking
Notes on evidence-led digital marketing: how we work, what our tooling can and cannot yet do, and why we measure before we change anything.
Why we measure a page before we touch it
Before we recommend any change to a page, we query what it currently earns. Skipping that step prices the upside of a change and never prices the downside.
12 May 2026 · 4 min read
What an external, non-intrusive security check can and cannot tell you
A passive, external security check has real value, but it is not a penetration test. Here is what it reveals, what it cannot prove, and why we never start one without a signed scope.
3 June 2026 · 5 min read
What do SEO packages actually cost in the UK?
We surveyed the published prices of UK agencies serving small businesses. Here is what the market really charges, what should be inside a package at each level, and the questions that protect you before you sign.
24 July 2026 · 5 min read